Our mission

making every day a little better for parents, everywhere

As parents, supporting the healthy growth and development of our little ones is our number one priority. At Helina Baby, we deliver safe, easy-to-use, and consciously-made baby products, and we provide quality customer care and educational resources—all in hopes to make that goal a little easier and more comfortable for parents to achieve, everyday.

asian family outdoors with their baby in a helina baby carrier
mother kissing her baby in a helina baby carrier
ina avote and ingrid gayle with their kids
father bottle feeding his baby in a helina baby carrier
asian mother smiling with her happy baby in a helina baby carrier

We want to help every parent nurture their child’s emotional, psychological, and physical health with greater ease and comfort.

Ingrid Gayle, Founder & Co-Owner

When Ingrid became a mom in 2010, she fell in love with babywearing. She loved that it promoted bonding, nurtured her baby’s development, and it allowed her the freedom and mobility to travel the world — all while keeping her daughter close. Wanting to share this life-changing discovery with other parents, she became certified as a babywearing educator at The BabyWearing Institute in Utah, USA.

As she began to help parents with their carriers, she observed that wraps and ring slings were supportive but challenging for some to use, while user-friendly buckle-carriers were often a poor fit for newborns and uncomfortable to wear. Ingrid wanted to design a single carrier that would solve all of these problems and more.

Ingrid set out to design a carrier that would properly support newborn babies in a healthy position, while being exceptionally comfortable and easy-to-use. Additionally, her unique background in human biomechanics and natural health (as a personal trainer and a certified holistic nutritionist) inspired her to develop a light and breathable carrier, made with organic cotton, that was designed to feel weightless and allow parents to move freely and comfortably all day. After years of research and development, the Helina Baby carrier was finally born.

Ina Avote, Co‑Owner

Ina, a fertility and birth doula, and mother of three, joined the Helina Baby team in 2017 to provide support in bringing the company to the next level.

In search for a comfortable carrier, Ina learned about Ingrid’s project and soon after purchased the first prototype of the Helina Baby carrier. The comfort of the carrier allowed Ina to run her home daycare while meeting her children’s needs and gave her the freedom as a Yoga Instructor to teach her classes while wearing her baby. Over the past four years, Ina has raised two of her children using the Helina Baby carrier and she can attest that it has been an absolute lifesaver.

Ina is passionate about supporting families in being more eco-conscious and finding ways to bring ease and simplicity to parenting.

Mafalda Oliveira

Mafalda Oliveira, Events Coordinator

Mafalda is a birth doula, a prenatal yoga instructor and a thai massage therapist. She works with new mothers and mothers-to-be in the Toronto area.

Mafalda’s journey started 2 years ago in Portugal, when she discovered Reiki and Yoga after suffering from an injury and depression. Four years later, she moved to Toronto where she began her journey as a Birth Doula, thai massage therapist, wife and mother of an incredible little girl.

“My purpose in life is to empower mothers to be the best version of themselves, and to create a “village” where we all support and empower each other to raise amazing children that, one day, will make this world a better place to live in.”

We are a team of parents who are passionate about finding ways to promote children’s growth and development, mindfully.

Our medical advisors

ensuring the quality, health, and safety of our products is essential

We have a team of medical advisors who consistently consult on our product development and support our ongoing workshops and education to ensure the quality, health, safety, and effectiveness of our products and services.

Dr. Aliyyah Alidina, B.H.Sc (Hons), D.C.

Dr. Aliyyah Alidina graduated from the University of Western Ontario with an Honours in Bachelor of Health Sciences. She then went on to complete her Doctor of Chiropractic at the Canadian Memorial Chiropractic College – the only English speaking Chiropractic College in Canada.

Dr. Alidina is certified in Clinical Acupuncture, Basic Activator Technique, and is an Active Release Technique provider. With special interests in treating children and expecting mothers, Dr. Alidina makes special time to help educate mothers on the importance of spinal health.

Dr. Alidina enjoys playing all outdoor and indoor sports, but particularly enjoys playing soccer. She played rep soccer for both the Mississauga and Dixie Clubs winning multiple Ontario Cup Championships. She was honoured to have been selected to represent Ontario on the Provincial Team. With knowledge in sport-specific biomechanics, Dr. Alidina makes an excellent provider for athletic injuries.

Dr. Jessica Liu

Dr. Jessica Liu, Naturopathic Doctor

Dr. Jessica Liu, ND, is a Board-certified Doctor of Naturopathic Medicine, practicing general family naturopathic medicine since 2006 with a clinical focus in fertility, women’s health, children’s health, pregnancy, and mental-emotional wellness. Specifically, her interest in women’s reproductive health came about after her own reproductive health challenges were remarkably improved with the help of natural medicines.

Dr. Liu is the founder and developer of the Lakeside Natural Health Centre’s unique Fertility Enhancement Program. She has worked with many couples to help them conceive naturally or in conjunction with assisted reproductive techniques such as IUI or IVF.

Dr. Liu is an active member of the Ontario and Canadian Association of Naturopathic Doctors, the Endocrinology Association of Naturopathic Physicians, the Paediatric Association of Naturopathic Physicians, and a past Board Member of the Association of Perinatal Naturopathic Doctors. Balancing her work in private practice, she is also a faculty member at the Canadian School of Natural Nutrition and volunteers her time as a Board Examiner for the Ontario ND Licensing Board Examinations. She has been invited as a regular speaker at the Ontario Early Years Centre, the Running Room and has appeared as a guest speaker on “Health Matters” on Rogers Cable 10.

Dr. Liu lives in Mississauga with her husband and two children who inspire her to help families grow in health every day.

Dr. Sandra,  Paediatric Physiotherapist

Sandra graduated from Dalhousie University with a Masters degree in Physiotherapy after completing her Bachelor of Kinesiology degree with honours from McMaster University. She has worked with a variety of clientele but has developed a true passion in working with both the paediatric and women’s health populations. Sandra has extensive experience assessing and treating a variety of paediatric conditions and most recently has become certified as a pelvic health physiotherapist, with a special interest in pre- and post-partum women. She also has additional training in acupuncture and kinesiotaping. Sandra currently works at Body Co. Toronto –  a boutique health and wellness clinic in the heart of Toronto’s vibrant Junction community. Sandra finds great value in guiding each individual through a tailored rehabilitation program to optimize their function and quality of life. In her free time, Sandra enjoys yoga, pilates, traveling and spending time with family and friends.